30/10 MIBE – opening 2017

30/10 MIBE – opening 2017
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MIBE Opening 2017

October 30th, 2017
h 14:00 – 17:30

Collegio Borromeo, ‘Sala degli Affreschi’

14:00 Participant Registration

14:15 OPENING REMARKS

• A. Zucchella, Vice-Rector for Finance, University of Pavia

• N. de Cardenas, President Confindustria Pavia

• S. Denicolai, Head of MIBE University of Pavia

14:30 Part 1: BIG DATA OR BIG LIE? A CONVERSATION WITH DIGITAL GURUS

• M. Morchio, Managing Director Accenture Strategy, Italy Central Europe & Greece

• F. Troiani, CEO Business Integration Partners (BIP)

• G. Lotito, CEO FacilityLive

15:30 Break

15:40 Part 2: FAKE NEWS, REAL BUSINESS

Rethinking interactions with customers and media in the digital era: The Coca Cola case
V. Cino, Head of Public Affairs – Coca Cola Europe

Facebook and Journalism: New (Business) Models for News
N. Wrenn, Head of News Partnerships – Facebook EMEA

16:45 Talk | Round Table | Q&A

17:30 CLOSING REMARKS & PRESENTATION OF ‘BUREAU VAN DIJK’ CHALLENGE

A. Majocchi, Dean ‘Department of Economics and Management’

CHAIR: Alessio Jacona, Journalist and Expert in innovation and new media (Wired, L’Espresso)

SPECIAL GUEST: Arianna Porcelli Safonov

MIBE Opening Session 2017

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